Marketeers are so preoccupied with the HOW, that they have forgotten or are ill-equipped to understand the WHY or the WHAT. We have learnt that great marketing strategy, grounded in the consumer, focused on making an impact, and building brand value, is more important than ever.
- Demonstrating marketing’s value
- Lack of fundamental marketing knowledge
- Understanding customer behaviour
- Making digital strategic
- Creating growth on a budget
“I ask my marketers to grow the business and their answer is a Facebook campaign”
CMO major global Fast Food Retailer